Indeed, legend has it that the stylers had been so in demand that customers have been beating on the doors of GHD HQ, desperate to acquire their hands on the irons which have been promoting out as swiftly as they could be manufactured.And not without having very good explanation. As opposed to many 'next big things' within the hair and elegance industry GHD straighteners Outlet ghd lived up to the hype and altered the lives of millions of girls inside the UK, who for the very first time could build poker straight hair within the comfort of their very own residence. GHD was fulfilling their guarantee of an finish to poor hair days forever.Fast forward to 2009 and GHDs are as well-liked as ever, retailing for anything at all as much as 130 and now obtainable in an array of designs and colours. Also to the traditional black stylers, GHD usually run restricted editions, for example 2008's purple present set as well as the 'Hot Pink' styler, which since 2005 continues to be released each and every October in assistance of the Breast Cancer awareness campaign.
Annual revenue turnover in 2008 was Outlet ghd Australia an remarkable 115 Million and the Company not too long ago moved to a brand new multi million pound headquarters in Leeds, which incorporates a GHD instruction academy.Regrettably, the accomplishment of your brand has attracted a sizable number of 'fraudsters', eager to jump around the GHD bandwagon. Fake GHD stylers are routinely identified retailing on the world-wide-web for beneath £60 on sites including ebay and have even observed their way onto the high street in high profile stores including Superdrug.Fake GHDs are not guaranteed by GHD and may be poor quality, or even dangerous.
Genuine GHD straighteners are only sold through salons and approved online retailers.In 2008 GHD introduced a website validator service on their Outlet ghd Straighteners official website, which verifies that a website is an authorised stockist. There is also an approved online retailer badge, which should be displayed on any approved retailers web site and can be clicked to verify authenticity at the official GHD site. Another excellent indicator that a styler is genuine or not is the price, as you will not find an authentic GHD Styler retailing for underneath 90.
There are also a quantity of GHD price comparison sites, which only list authorised retailers.So where will the brand go from here?Well, it looks like GHD may be positioning themselves as a elegance brand. There have been a number of recent indicators to suggest this, starting with the 2008 release from the Pink Styler, which came packaged with three pink lip glosses. GHD then released a Christmas pamper pack, including body creme and bubble bath as well as the first limited edition iron released in 2009, the Radiance Present Set, was a partnership with Benefit Cosmetics.
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